PRIVACY POLICY
Wild Willow Natural Medicine
Dr. Jennifer Bryant, DC
Last Updated: March 25, 2026
Website: www.drjenniferbryant.com
Dr. Jennifer Bryant, DC AND Wild Willow Natural Medicine (“we,” “us,” or “our”) is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or use our services.
Please read this Privacy Policy carefully. By accessing or using our website and services, you agree to the terms of this Privacy Policy.
1. Information We Collect
1.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us when you:
Make a purchase on our website
Create an account on our course platform
Subscribe to our email list
Complete an intake questionnaire or assessment
Contact us via email or through our website
Participate in surveys or provide feedback
Opt in to receive SMS/text message communications
This information may include:
Full name
Email address
Phone number (when provided for SMS communications)
Billing address
Payment information (processed securely through third-party payment processors)
Your teen’s age, grade, and health-related information provided through assessments
Any other information you choose to provide
1.2 Information Collected Automatically
When you visit our website, certain information is collected automatically, including:
IP address
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website address
Device type (desktop, mobile, tablet)
Cookies and similar tracking technologies (see Section 6 for full details)
2. How We Use Your Information
We use the information we collect for the following purposes:
To process and fulfill your purchases
To provide access to digital products and course materials
To create and deliver Custom Strategic Action Plans based on assessment data
To send transactional emails (order confirmations, login credentials, product delivery)
To send transactional and informational SMS messages (only with your explicit opt-in consent)
To send marketing communications (only with your consent, and you may opt out at any time)
To improve our website, products, and services
To respond to customer service requests and support needs
To protect against fraudulent transactions and unauthorized access
To comply with legal obligations
We will never use your information in ways that are incompatible with the purposes described in this Privacy Policy.
3. SMS Opt-In & Text Message Communications
IMPORTANT — NO SHARING OF SMS DATA:
No mobile information will be shared with third parties or affiliates for marketing or
promotional purposes. SMS opt-in data and consent will not be shared with any third
parties under any circumstances. This applies to all text messaging programs we operate.
3.1 How to Opt In
You may opt in to receive SMS/text messages from us by:
Checking the SMS consent checkbox on our website contact or purchase forms
Texting a designated keyword to our SMS short code or long code
Verbally or in writing consenting to receive texts during account setup
By opting in, you agree to receive text messages related to the category of communications you selected (e.g., appointment reminders, order updates, wellness tips). Consent to receive SMS messages is not a condition of purchase.
3.2 Types of SMS Messages We Send
Depending on your opt-in, we may send:
Appointment reminders and scheduling confirmations
Order and delivery notifications
Program updates and course access information
Wellness tips and educational content
Promotional messages about new products or services (only with explicit consent)
3.3 Message Frequency & Costs
Message frequency varies based on your selections and program enrollment. Message and data rates may apply depending on your mobile carrier and plan. We are not responsible for any charges your carrier may apply.
3.4 How to Opt Out (Unsubscribe from SMS)
You may opt out of SMS communications at any time by:
Replying STOP to any text message you receive from us
Contacting us at the email address listed in Section 13
After texting STOP, you will receive a final confirmation message and no further texts will be sent, except as required by law. To re-subscribe, text START or follow the original opt-in process.
3.5 Help
For assistance with our SMS program, reply HELP to any message or contact us directly at the information provided in Section 13.
4. Data Security Practices
We implement reasonable and industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
Secure Socket Layer (SSL) / TLS encryption on our website and data transmissions
Secure third-party payment processing — we do not store credit card information on our servers
Limited access to personal information by authorized personnel only
Role-based access controls to restrict data access to those who need it
Regular security assessments of our systems and third-party vendors
Data minimization — we only collect information necessary for stated purposes
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
5. Information About Minors
This section is particularly important given the nature of our products.
Our products are designed for parents and guardians to use in supporting their teen’s posture health. We do not knowingly collect personal information directly from children under the age of 13.
When a parent or guardian completes an intake assessment for the Custom Strategic Action Plan, health-related information about their teen may be collected. This information is:
Provided voluntarily by the parent or guardian, not the minor
Used solely for the purpose of creating a personalized posture plan
Stored securely and not shared with third parties
Deleted upon request by the parent or guardian
If we become aware that we have collected personal information from a child under 13 without parental consent, we will take immediate steps to delete that information.
6. Sharing Your Information
NO SHARING OF SMS OPT-IN DATA (CRITICAL):
No mobile information will be shared with third parties or affiliates for marketing or
promotional purposes. Information sharing with subcontractors in support services,
such as customer service, is permitted. All other use case categories exclude text
messaging originator opt-in data and consent; this information will not be shared
with any third parties under any circumstances.
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
6.1 Service Providers
We may share information with trusted third-party service providers who assist us in operating our business, including:
Payment processors (e.g., Stripe, PayPal, Square) to process transactions
Email marketing platforms to deliver communications
SMS delivery platforms to send text messages (opt-in data is not shared for their own marketing)
Course hosting platforms to provide access to digital products
Analytics tools to understand website usage
These service providers are contractually obligated to protect your information and may only use it for the specific purposes for which we share it. They are prohibited from using your data for their own marketing or sharing it with other parties.
6.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal process, such as a court order or subpoena.
6.3 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.
7. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience. Cookies are small files stored on your device that help us:
Remember your preferences and settings
Understand how you interact with our website
Deliver relevant advertising
Analyze website traffic and performance
You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.
7.1 Types of Cookies We Use
Essential Cookies: Required for the website to function properly (cannot be disabled)
Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
Marketing Cookies: Used to deliver relevant advertisements based on your interests
Functional Cookies: Remember your preferences and settings across sessions
7.2 Other Tracking Technologies
In addition to cookies, we may use:
Pixel tags / web beacons: Small graphic files that allow us to track email open rates and website interactions
Session recording tools: To improve website usability (no personally identifiable information is captured)
Third-party analytics: Such as Google Analytics to measure traffic and behavior on our site
7.3 Your Cookie Choices
You have several options for managing cookies:
Browser settings: Most browsers allow you to block or delete cookies through their settings
Opt-out tools: You may opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout
Do Not Track: We honor browser Do Not Track signals where technically feasible
8. Third-Party Links
Our website and products may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
9. Email Communications
When you make a purchase or subscribe to our email list, you may receive:
Transactional emails related to your purchase (order confirmations, access details)
Educational content and tips related to teen posture health
Marketing communications about new products, offers, or services
You may opt out of marketing emails at any time by clicking the “unsubscribe” link at the bottom of any email or by contacting us directly. Please note that you may still receive transactional emails related to your purchases even after unsubscribing from marketing communications.
10. Your Rights
Depending on your location, you have certain rights regarding your personal information. You may exercise any of the following rights by contacting us using the information in Section 13:
Right to access: Request a copy of the personal information we hold about you
Right to correction: Request that we correct inaccurate or incomplete information
Right to deletion: Request that we delete your personal information (“right to be forgotten”)
Right to opt out of marketing: Unsubscribe from email or SMS marketing at any time
Right to opt out of SMS: Reply STOP to any text message at any time
Right to update your information: Request changes to your account details or contact preferences
Right to data portability: Receive your data in a portable format where technically feasible
Right to withdraw consent: Withdraw consent at any time without affecting prior lawful processing
We will respond to all verifiable requests within 30 days. In some cases, we may need to verify your identity before processing your request.
11. California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:
The right to know what personal information we collect, use, and disclose
The right to request deletion of your personal information
The right to opt out of the sale of personal information (we do not sell personal information)
The right to non-discrimination for exercising your privacy rights
To submit a CCPA request, please contact us using the information in Section 13.
12. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:
As long as your account is active or as needed to provide services
As required to comply with legal obligations
As necessary to resolve disputes and enforce our agreements
When personal information is no longer needed, we will securely delete or anonymize it. SMS opt-in records are retained for a minimum period required by applicable telecommunications regulations and deleted promptly once no longer required.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.
If we make material changes, we will notify you via email or through a prominent notice on our website.
14. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or to exercise your rights (including opting out of SMS), please contact us at:
Dr. Jennifer Bryant, DC
Email: [email protected]
Website: www.drjenniferbryant.com
By using our website and services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.